UTM-tagged links for every J.O.T site, named clearly for social media and job boards — with one-click branded short links.
utm_source (the channel),
utm_medium (social for Instagram, Facebook, LinkedIn and Telegram;
jobboard for Work.ua and Robota.ua), and utm_campaign
(the page name, lower-cased with hyphens). Paste the matching link into each post
or listing — or press Shorten to get a tidy branded link
(e.g. l.join-jot.com/ab12cd) that still reports the full UTM data in GA4,
for platforms like LinkedIn that don't let you hide a long URL.